Craft
Film Craft
Casting & Performance
CRAFT - Film Craft (Casting & Performance)
JPG
MP4
1m:00s
The Toothless Granny | Colgate Strong Teeth
Brand: Colgate Strong Teeth
Client: Colgate Palmolive
Entrant: Chrome Pictures
Baby Blue Elephant
| Entry Title: | The Toothless Granny | Colgate Strong Teeth |
|---|---|
| Brand: | Colgate Strong Teeth |
| Client: | Colgate Palmolive |
| Entrant Company: | Chrome Pictures |
| Description: | The film begins with the unlikeliest testimonial of all – a toothpaste recommendation from a toothless old grandmother. When questioned about the practicality of her choice, she explains that Colgate Strong Teeth keeps her ‘Cutting Machine’ strong. This ‘Cutting Machine’ is revealed to be her granddaughter, who doubles up as the granny’s own teeth. This device humorously pays homage to the classic Indian habit of using your teeth to open practically anything. The film then follows the granddaughter peeling or opening different things, from a sugarcane stick to some tape, as the grandmother applauds in glee. The grandmother’s pride is echoed by a peppy track, celebrating the strength of these teeth. The film culminates in the granddaughter brushing with Colgate Strong Teeth while the grandmother explains how its unique calcium boost formula nourishes and makes teeth strong. A supporting super calls out the ‘2x stronger’ claim. This is followed by a packshot with a super that translates to, ‘It’s not just paste, it’s dental nourishment’. We finally see a quick comeback shot of the granddaughter accidentally cutting a piece of thread the grandmother was knitting with, causing her to cutely grumble about her cutting machine. |
| Company Credits: | Chrome Pictures |
| Company Credits: | Colgate Strong Teeth |
| Company Credits: | WPPatCP |
| Company Credits: | Colgate Palmolive |
| Company Credits: | Planet Chrome |
| Individual Credits: | Director: Amit Sharma |
| Individual Credits: | Producer: Abhishek Notani |
| Individual Credits: | Project Coordinater: Napolean Daniel Amanna |
| Individual Credits: | DOP: Rajesh Nare |
| Individual Credits: | Production Designer: Viveka Rachel Banja |
| Individual Credits: | Costume Stylist: Tanya Oak |
| Individual Credits: | Hair & Make-up: Shalini Chakravarthy |
| Individual Credits: | Editor: Shahnawaz Mosani |
| Individual Credits: | Music: Shubhojit Mukherjee |
| Individual Credits: | Casting: Vaibhav Vishant (Anti-casting) |
| Individual Credits: | Product Stylist: Goldwin Fonseca |
| Individual Credits: | Cast: Subbalakshmi & Hariti Joshi |
| Individual Credits: | Post Producer: Dutta Yewale |
| Individual Credits: | Marketing Manager: Ashish Gole |
