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#IssDilKeAageSabkiHaarHai Sunfeast Mom's Magic | Basketball Coach
Brand: Sunfeast Mom's Magic Cookies
Client: ITC
Entrant: Chrome Pictures
Baby Blue Elephant
| Entry Title: | #IssDilKeAageSabkiHaarHai Sunfeast Mom's Magic | Basketball Coach |
|---|---|
| Brand: | Sunfeast Mom's Magic Cookies |
| Client: | ITC |
| Entrant Company: | Chrome Pictures |
| Description: | To get the consumers to shift from Good Day cookies To Moms Magic Cookies. Good Day’s narrative was everyday happiness but we wanted to create a stronger POV for the brand that would resonate with the moms of today. |
| English Translation: | Mummy, What happened? They rejected me. Why? They didn't even give me a trial. Where? There. Did you move defence there? Yes, sir. Hello, Sir. Hello. Cookies? No, thanks. Try at least one, sir. Sir, you rejected my Rinki without even giving her a trial. Rinki? There, the girl in pink - she is my daughter. Ma'am, height matters in this game. Understand, please. Try the cookie, sir. How is it? It's good. It has Cashews, Almonds... it's great. So, son...its only after you try that you discover the goodness within. Mathur, give her a trial. Rinki, come. Who has managed to win against a mom's heart? It's a heart like this, and plenty of cashews and almonds that the new Sunfeast Mom's Magic cookies are made of. No one can win against this heart. ------------------------------------------------------------------------------------------------------------------------------------------------ Sunfeast Mom's Magic | Basketball Coach | Hindi 30 Seconds Cookies... Sir, you rejected my Rinki without even giving her a trial. Height matters in this game. Understand, please. Try the cookie, sir. How is it? It has Cashews, Almonds... it's great. So, son...its only after you try that you discover the goodness within. Mathur, give her a trial. Rinki, come. Who has managed to win against a mom's heart? It's a heart like this, and plenty of cashews and almonds that the new Sunfeast Mom's Magic cookies are made of. No one can win against this heart. |
| Company Credits: | Chrome Pictures |
| Company Credits: | Ogilvy, Bengaluru |
| Company Credits: | Sunfeast Mom's Magic Cookies |
| Company Credits: | Planet Chrome |
| Individual Credits: | Director: Hemant Bhandari |
| Individual Credits: | Director (Product Shot): Debanjolie Bhattacharjee |
| Individual Credits: | Producer: Abhishek Notani |
| Individual Credits: | Project Coordinator: Napolean Daniel Amanna |
| Individual Credits: | DOP: Rajesh Nare |
| Individual Credits: | Production Designer: Rahil Khan |
| Individual Credits: | Costume Stylist: Shruti Kapoor |
| Individual Credits: | Editor: Shahnawaz Mosani |
| Individual Credits: | Music Director: Mago and Mayank |
| Individual Credits: | Casting Director: Vaibhav Vishant (Anti-Casting) |
| Individual Credits: | Cast: Sheeba Chaddha, Sikandar Kher & Pragya Jain |
| Individual Credits: | Art Team: Salman Khan & Jahnavi Yadav |
| Individual Credits: | Hair and Makeup: Nanhe Khan |
| Individual Credits: | Marketing Manager: Ashish Gole |
