ADVERTISING
- Press
(Press Advertising)
Broken Wing
Brand: Free Press Journal
Client: Indian National Press Bombay Pvt. Ltd.
Entrant: Rediffusion Brand Solutions Pvt Ltd
The First List
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Entry Title:
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Broken Wing |
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Brand:
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Free Press Journal |
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Client:
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Indian National Press Bombay Pvt. Ltd. |
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Entrant Company:
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Rediffusion Brand Solutions Pvt Ltd |
| Description: |
Free Press Journal, collaborated with PETA to rescue the voiceless birds who are harmed during Makar Sankranti by the sharp glass-coated string (manja). Over 900 Birds were injured during the Kite-flying festival in 2023. We appeal to Mumbaikars to call the helpline whenever you see a distressed bird. The Ad shows a bird being harmed without showing any blood or inappropriate visual but still communicates the story effectively through the shadow of the bird's broken wing. |
| Company Credits: |
Rediffusion Brand Solutions Pvt Ltd |
| Individual Credits: |
Samrat Rane - Senior Creative Director (Art) |
| Individual Credits: |
Shamita Roy - Creative Head (Copy) |
| Individual Credits: |
Vritti Dey - Business Head Client Servicing |
| Individual Credits: |
Antara Mondal - Brand Partner Client Servicing |
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