Advertising
Outdoor
Topical Posters & Outdoor Advertising - Series
ADVERTISING - Outdoor (Topical Posters & Outdoor Advertising - Series)
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MP4
1m:48s
Right the Song | Women's Day Outdoor Advertising
Brand: boAt
Client: boAt
Entrant: boAt Lifestyle - Imagine Marketing India
The First List
| Entry Title: | Right the Song | Women's Day Outdoor Advertising |
|---|---|
| Brand: | boAt |
| Client: | boAt |
| Entrant Company: | boAt Lifestyle - Imagine Marketing India |
| Description: | This women's day, we Questioned some Questionable lyrics that have flooded Bollywood for a very long time. It was time to Object to the Objectification of women in songs. The honest truth: We are all guilty of grooving to them. Why? Lack of options. To take this messaging to the next level, we created a thought provoking series of billboards featuring multi brand collaborations that spell out the misogynistic lyrics in Bollywood songs while pointing out the obvious definition of 'what is' and 'what is not' an Item. And, while awareness was just half the battle won, we blended the power of AI to create an innovative clean lyrics generator in 3 different languages- The 'AI-tem'. It's engineered to generate customized and contextual lyrics that steer away from objectification. The AI-tem generator was hosted on a microsite as well as a mobile site with a user-friendly interface. And to top it all, we added some 'masala' to the campaign with a hint of humor through our influencer collaboration with Aishwarya Mohanraj too. |
| Company Credits: | Imagine Marketing India |
| Individual Credits: | Siya Wadhwan |
| Individual Credits: | Vedansh Kumar |
| Individual Credits: | Siddhant Bhutani |
| Individual Credits: | Tanya Sharma |
| Individual Credits: | Aashna Sunayja |
| Individual Credits: | Khushi Joshi |
| Individual Credits: | Aditya Srinivasan |
| Individual Credits: | Hargun Ghai |
| Individual Credits: | Nikunj Goyal |
