Advertising
Outdoor

Stick It To The Man
Brand: The Revolver Club
Client: The Revolver Club
Entrant: Virtue Worldwide

Baby Blue Elephant

Entry Title:	Stick It To The Man
Brand:	The Revolver Club
Client:	The Revolver Club
Entrant Company:	Virtue Worldwide
Description:	Vinyl records are making a comeback globally and India is no exception. Stores like The Revolver Club are at the forefront of this. And while India has a small but growing fanbase, the prices for records remain high (new vinyl starts at 5000 rupees and goes up to as much as 20k per record). The Revolver Club, through customer interactions, discovered that despite sky-high prices, record lovers don’t mind shelling out any amount for their favourite records. But the one thing keeping them from fully indulging their hobby is explaining these crazy prices to their loved ones! (Read: non-vinyl lovers) Presenting Stick It To The Man. A sticker book with fake prices and sales to fool your family. Each of the 200+ stickers in this book have been designed to hide expensive vinyl purchases with modest price tags and discounts. The book was sold at the store and placed near the checkout counter. Cleverly playing into the average vinyl lover’s doubts about explaining their purchases to suspicious partners. And answering them with a neat solution! https://www.therevolverclub.com/collections/500-1000/products/stick-it-to-the-man-sticker-book
Individual Credits:	Hayden Scott - Head of Creative (India)
Individual Credits:	Sumbul Khan - Business Head (India)
Individual Credits:	Saumya Baijal - Strategy Head (India)
Individual Credits:	Hayden Scott - Creative Director & Copywriter
Individual Credits:	Ayushi Saria - Associate Creative Director & Art Director
Individual Credits:	Pratiksha Chauhan - Art Director
Individual Credits:	Ria Kulkarni - Art Director
Individual Credits:	Manas Dewan - Senior Account Manager
Individual Credits:	Mothership Productions - Production