Craft
Film Craft

Zomato vs. it's biggest competitor
Brand: Zomato
Client: Zomato
Entrant: Chalk and Cheese Films

Baby Blue Elephant

Entry Title:	Zomato vs. it's biggest competitor
Brand:	Zomato
Client:	Zomato
Entrant Company:	Chalk and Cheese Films
Description:	To announce their supremacy in the category of on time delivery, Zomato reached out to us to announce this with a simple idea, a war. This was one of those films that needed to be crafted to its simplest translation. Zomaato-Zomaito was an idea that was just sitting there, waiting to be played with. Something that would immediately resonate with the audience because it's what they call their beloved food delivery partner. Zomato, Zomaito, Jhomato, Zoometo - a few of the many. Taking the fight over the name quite seriously, I approached the film with a hint of angst that we hold, within relationships, in households, in offices, in crowds. And with that lens I let the war begin. The film starts on a harmless debate about the brand’s name and swiftly spirals into a domino effect with the instances getting more and more chaotic. Rather than clarifying and declaring one pronunciation as the correct one, the film heightens tensions between the two warring factions with elevated humour and memorable set pieces, and at the same time playfully but strongly indulging in the cultural presence of the brand name.
English Translation:	Mom - “Say Mama. Say Mama cutie” Dad - “Priya, the guests are on their way.” Priya - “Don’t worry about it jeeju. I’ve placed an order on Zomayto. They always deliver on time.” Dad - “Haha, not Zomayto. It’s ZoMaato that delivers on time” Priya - “No offence, Jeeju, but it’s Zomayto” Dad - ZoMaato Priya - Zomayto Dad - Maa Priya - May Dad - Maa Priya - May Dad - Maa Priya - May Mom - “Priya, it’s ZoMaato” Priya - Zomayto Dad - ZoMaato Household help - “Sir, it’s Zomayto” Mom - ZoMaato Grandma - ZoMayto Household help - ZoMayto Priya - “ZoMayto” Dad - ZoMaato TV Anchor 1 - Humans or stock prices - at the end of the day, everything has to go up in the end. After claiming on time delivery, ZoMayto share price…” TV Anchor 2 - “It’s ZoMaato share price” Tv Anchor 1 - “ZoMayto” TV Anchor 2 - “ZoMaato” TV Anchor 1 - “ZoMayto” Light Boy - “ZoMaato” Window Cleaner - “What insane people. Everyone knows it’s ZoMayto” Japanese tourist - “ZoMaato” Child - “ZoMayto” chanting of ZoMaato and ZoMayto Cricketer 1 - “ZoMayto” Cricketer 2 - “ZoMaato” Cricketer 1 - “ZoMayto” Cricketer 2 - “ZoMaato. You don’t understand.” VO - “Zomayto, Zomaato" Both deliver food on time”
Company Credits:	Chalk and Cheese Films
Company Credits:	Zomato Creative Team
Individual Credits:	Director - Achowe
Individual Credits:	Conceptualisation & Writing - Zomato Creative Team
Individual Credits:	Executive Producer - Zico & Neil
Individual Credits:	DOP - Yash Khanna
Individual Credits:	Producer -Arkoday
Individual Credits:	Associate Producer - Harshit Agrawal & Soumi
Individual Credits:	Action Director - Vikram Dahiya
Individual Credits:	Production Design - Anindya Chou
Individual Credits:	Costume Stylist - Reena & Ruchika
Individual Credits:	Casting - Sumit Attri
Individual Credits:	HMU - Zahabia
Individual Credits:	DA - mandakini
Individual Credits:	In-House DA - Mehr, Mehak & Rutu
Individual Credits:	1st AD - Okeef
Individual Credits:	Editor - Priyank, Viraj Shah
Individual Credits:	Colorist - Vinesh Vijayan
Individual Credits:	VFX - Ketan Chheda (Getafixx)
Individual Credits:	Music Director - Karan Malhotra
Individual Credits:	Sound Engineer - Tilak Goswami
Individual Credits:	Sound Associate - Brandon Fernandes
Individual Credits:	Post Production Producer - Akash Kakade