Experience & Engagement
Technology

Vi Human Network Testing Network
Brand: Vodafone Idea Ltd.
Client: Vodafone Idea Ltd.
Entrant: Ogilvy India

Blue Elephant

Entry Title:	Vi Human Network Testing Network
Brand:	Vodafone Idea Ltd.
Client:	Vodafone Idea Ltd.
Entrant Company:	Ogilvy India
Description:	Vi partnered with a 135 years old, Six-Sigma rated human delivery network to help test, report, improve and certify Vi's network. For over 2 weeks, the Dabbawalas torture tested our network across Mumbai with heavy-internet-use-cases including video calling from nooks and crannies, gaming on the go in bustling local trains, streaming heavy media in basements and decrepit parking lots, checking network bars in mezzanine floors within floors, and more. At the end of it, they shared data from over 500+ locations in Mumbai through the handsets provided to them by Vi Network Engineers to help us further improve our network, which ultimately resulted in getting their stamp of approval. Moreover, to further promote the success of our campaign, we used hyperlocal outdoor, ambient media assets, geo-targeted digital display to boost awareness.
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Sukesh Nayak - Chief Creative Officer, Ogilvy Mumbai
Individual Credits:	Rohit Dubey - Executive Creative Director
Individual Credits:	Nikhil Waradkar - Group Creative Director
Individual Credits:	Shahrukh Dandiwala - Group Creative Director
Individual Credits:	Rishabh Dave - Senior Creative Director
Individual Credits:	Shashank Sharma - Senior Creative Director
Individual Credits:	Amritanshu Kaul - Creative Director
Individual Credits:	Saurabh Narvekar - Creative Director
Individual Credits:	Sayan Sengupta - Creative Director
Individual Credits:	Supriya Gharge - Associate Creative Director
Individual Credits:	Prashant Sukumar - Associate Creative Director
Individual Credits:	Maria Sony - Art Director
Individual Credits:	Maninder Bali - Associate President, Account Management
Individual Credits:	Debaleena Ghosh - Executive Vice President
Individual Credits:	Krunal Bhatt - Vice President
Individual Credits:	Mann Parekh - Management Supervisor
Individual Credits:	Ciana Braganza - Account Supervisor
Individual Credits:	Abir Banerjee - Senior Vice President, Planning
Individual Credits:	Pratthamesh Hembade - Photographer; Satyaki Purandare - Senior Planning Director; Krishnakant Mishra - Head - Experiential Marketing & Branded Content; Kishor Manjrekar - Client Service Director; Mahesh Gharat - Director, Hungry Films; Dharam Valia - Producer, Hungry Films; Siddhartha Artha - Producer, Hungry Films; Avneesh Khosla - Chief Marketing Office, Vodafone Idea Ltd.; Jessin Joy - Vice President, Vodafone Idea Ltd.; Lavira Fernandez - General Brand Manager, Vodafone Idea Ltd.; Aditya Rana - General Brand Manager Social, Vodafone Idea Ltd.; Sreerupa Banerjee - Executive Vice President, Vodafone Idea Ltd.