Advertising
Broadcast

Breaking Bad Campaign
Brand: Zee Cafe
Client: ZEEL
Entrant: ZEE Entertainment Pvt Ltd

The First List

Entry Title:	Breaking Bad Campaign
Brand:	Zee Cafe
Client:	ZEEL
Entrant Company:	ZEE Entertainment Pvt Ltd
Title:	Gulshan Grover Promo
Title:	Main Promo
Title:	Breaking Bad Teaser
Title:	Tera Baap Aaya
Description:	The core campaign thought was - The Baap of all shows. Globally we became the pioneers in launching this iconic Hollywood show with Hindi language option on our ZCafe channel. This USP called for an out of box execution that not only stood out creatively but also had a potential to reach our TG with a variety of deliverables which included a well-articulated Shoot promo along with footage-based Teaser, Song Promo & Master promo. The campaign was initiated with high energy creative using a popular Hindi Song- “Tera Baap Aaya”. Baap a.k.a. Walter White was placed as the star of our campaign. We then roped in Bollywood’s iconic Bad Man Gulshan Grover to bridge core fans of Breaking Bad with core fans of Bollywood. The Gulshan Grover association took the campaign to the next level on digital as well as on air. This was a campaign designed by the fans - for the fans – and the fans spoke loud as we achieved 60% BARC slot growth in the first week of launch. The campaign attracted eyeballs on TV and social media alike with the ‘Tera Baap Aaya’ Song Promo garnering more than 3M views on Instagram and 1M+ on YouTube.
Company Credits:	Zee Entertainment Enterprises Limited
Individual Credits:	"SHILPESH KOTHARE - HEAD, OAP DINESH NAIR - DIRECTOR, OAP MANALI KIRKIRE - SENIOR PRODUCER, OAP ALEKHYA CHOWDHURI - SENIOR PRODUCER, OAP RAJVEER SAPRU - SENIOR PRODUCER, OAP NIKHIL KADAM - PROMO EDITOR PRADEEP SINGH - FLAME ARTIST JOHN LOPES - AUDIO"