Advertising
Digital & Social Media
Social > Topical Social OR Real-Time Response - Series
ADVERTISING - Digital & Social Media (Social > Topical Social OR Real-Time Response - Series)
JPG
MP4
1m:59s
MP4
1m:59s
MP4
1m:59s
Hashtags 'Truckload of Spicy Masala'
Brand: Bingo!
Client: ITC
Entrant: Ogilvy India
The First List
| Entry Title: | Hashtags 'Truckload of Spicy Masala' |
|---|---|
| Brand: | Bingo! |
| Client: | ITC |
| Entrant Company: | Ogilvy India |
| Title: | BINGO Truckload of Spicy Masala Chips |
| Description: | Pepsico Lay's, a competition brand of ITC Bingo!, recently changed the formulation of one of their most popular flavours - Magic Masala. This move from the brand received criticism from Zervaan Bunshah, an Instagram content creator, who ranted on a reel about how Lay's chips were now sweet and not spicy like before. Guess whose masala chips were still spicy? Hashtags, Bingo's latest potato chips variant with the proposition "Get Tending Ding Ding", decided to jump in and save the day for Bunshah. We loaded a truck full of Bingo! Hashtags Spicy Masala chips to be delivered to Zervaan Bunshah's address. Not only did we engage him with a spicy surprise, Bingo also garnered more traction than Bunshah's rant against Lay's. Without spending a single penny on the influencer, we turned the conversation in Bingo's favour and got trending ding ding! |
| Company Credits: | Ogilvy India |
| Company Credits: | Ryde |
| Individual Credits: | Kainaz Karmakar, Chief Creative Officer, Ogilvy India |
| Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India |
| Individual Credits: | Sukesh Nayak, Chief Creative Officer, Ogilvy India |
| Individual Credits: | Anurag Agnihotri, Chief Creative Officer, Ogilvy India - West |
| Individual Credits: | Saurabh Kulkarni, Executive Creative Director, Ogilvy Mumbai |
| Individual Credits: | Shahrukh Irani, Executive Creative Director & Copywriter, Ogilvy Mumbai |
| Individual Credits: | Pradyot Mokashi, Senior Creative Director & Copywriter, Ogilvy Mumbai |
| Individual Credits: | Anujit Roy, Senior Creative Director, Ogilvy Mumbai |
| Individual Credits: | Rohit Ray, Creative Supervisor, Ogilvy Mumbai |
| Individual Credits: | Namrata Arora, Creative Supervisor, Ogilvy Mumbai |
| Individual Credits: | Hephzibah Pathak, Executive Chairperson, Ogilvy India |
| Individual Credits: | V R Rajesh, Group CEO, Ogilvy India |
| Individual Credits: | Tithi Gosh, President & Head of Office, Ogilvy Bengaluru |
| Individual Credits: | Priyank Vaghela, Vice President, Ogilvy Bengaluru |
| Individual Credits: | Vipindas Nair, Group Account Manager, Ogilvy Bengaluru |
| Individual Credits: | Krishnakant Mishra, Head Experential Marketing and Branded Content |
| Individual Credits: | Kishor Manjrekar, Client Services Director, Experiential Marketing and Branded Content |
| Individual Credits: | Nikhil Pawar - Timselider Pvt. Ltd., Partner |
| Individual Credits: | Easo John, Head of planning, Ogilvy South |
| Individual Credits: | Vaishali Upadhyay, Account Director, Ogilvy Bengaluru |
| Individual Credits: | Siddhartha Sanjay - Executive Producer - Ryde |
