Advertising
Digital & Social Media
Digital Push & Search Advertising > Banners & Display Advertising
ADVERTISING - Digital & Social Media (Digital Push & Search Advertising > Banners & Display Advertising)
JPG
MP4
2m:09s
Gift Seeding
Brand: Flipkart
Client: Flipkart
Entrant: DDB Mudra Group
The First List
| Entry Title: | Gift Seeding |
|---|---|
| Brand: | Flipkart |
| Client: | Flipkart |
| Entrant Company: | DDB Mudra Group |
| Description: | One in four Gen Zers (26%) secretly return gifts from their loved ones post Valentine’s Day. If you don't believe us, just ask Reddit! Bad gifts can lead to fights, drama, and sometimes even breakups! Imagine receiving a bad gift during Valentine's Day - could it get any worse? This Valentine's Day, Flipkart had one simple mission - make people get better gifts, so that couples have one less reason to fight. How? By getting people to tell us what they'd want to be gifted, and then subliminally seeding the right gift in the minds of their partners. We got people to share the gift they had in mind, some cute things like nicknames and their partner's social details. By using AI, we then created personalized ads in real-time and targeted their partners with these ads, all over the Internet. Dropping hints at what would be a perfect gift to buy, we turned bad gifters into perfect ones. A sneaky way to get what you'd want, an unsuspecting partner, and a happy couple - we truly made it a Happy Valentine's Day! |
| Company Credits: | DDB Mudra Group |
| Individual Credits: | Team DDB Mudra Group |
