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Boodhe Hoke Kya Banoge
Brand: Aditya Birla Sun Life Insurance
Client: Aditya Birla Sun Life Insurance Company Limited
Entrant: Hyphen Brands

The First List

Entry Title:	Boodhe Hoke Kya Banoge
Brand:	Aditya Birla Sun Life Insurance
Client:	Aditya Birla Sun Life Insurance Company Limited
Entrant Company:	Hyphen Brands
Description:	In India, retirement has long been portrayed as a winding down rather than a fresh start. Most people see it as an end rather than a phase filled with new possibilities. Aditya Birla Sun Life Insurance (ABSLI) wanted to challenge this perception and make people think about retirement not as an exit, but as an exciting new beginning. The challenge was to cut through the clutter and spark a conversation that was imaginative, engaging and impossible to ignore.
Company Credits:	Sharatee Ghosh, Executive Vice President
Company Credits:	Pranav Raje , Head Of Marketing
Company Credits:	Arpita Das, Associate Vice President
Company Credits:	Sushreeta Sahoo, Deputy Chief Manager
Individual Credits:	Hyphen Team- 1. Prasanna Sankhe, Founder & Chief Creative Director 2. Denise Dsilva, Founder & Chief Creative Director 3. Nisha Patil, Senior Creative Director 4. Suraj Nambiar, Chief Strategy Officer 5. Gaurav Soi, COO, Hyphen Digital 6. Vikram Chaturvedi, Creative Director 7. Vera Desai, Creative Director 8. Sameer Zagade, Creative Group Head 9. Saurin Tana, Senior Account Director 10. Sumit Kumar Giri, Video Editor 11. Tanmay Gupta, Account Manager 12. Valentine Fernandes, Associated Account Director Media Execution- Platinum Communication