Kyoorius Advertising Awards
Integrated

The Unfiltered History Tour
Brand: Vice Media
Client: Vice World News
Entrant: Dentsu Creative Services (India)

Baby Blue Elephant

Entry Title:	The Unfiltered History Tour
Brand:	Vice Media
Client:	Vice World News
Entrant Company:	Dentsu Creative Services (India)
Description:	Leveraging the very technology that adds cat whiskers to a selfie, The Unfiltered History Tour makes use of Augmented Reality in Instagram Filters to challenge centuries of Imperial narrative. However, instead of adding dog ears to a selfie, the same technology was re-engineered to scan and identify life-sized 3D artefacts in differing light conditions throughout the day. Using their phones, visitors to the British Museum can scan disputed artefacts through these Instagram AR filters to teleport them back to their homeland, as experts from the country of their origin play tour guide in an immersive audio-visual experience. Those who aren’t at the British Museum can unfilter history from wherever they are in the world, with a 10-part extended podcast series and immersive content hosted on the Unfiltered History Tour website.
Company Credits:	Dentsu Creative India
Individual Credits:	Aabhaas Shreshtha - Creative Director- art
Individual Credits:	Vaishakh Kolaprath - Associate Art Director
Individual Credits:	Stuti Sudha - Senior Group Head - Copy
Individual Credits:	Kushal Lalvani - Group Head - Copy
Individual Credits:	Tanya Paul - Group Head Art
Individual Credits:	Karthik Nambiar - Art Director
Individual Credits:	Manasi Sheth - Associate Art Director
Individual Credits:	Geetika Sood - Associate Creative Director
Individual Credits:	Farishte Irani - Copy Supervisor
Individual Credits:	Meghna Yesudas - Senior Copywriter
Individual Credits:	Ananya Rao - Creative Strategist & Manager - Corporate Strategy
Individual Credits:	Rakesh Bairwa- Senior Director - Production
Individual Credits:	Manish Joseph - Senior Group Head - Motion Graphics
Individual Credits:	Niranjan Raghu - Group Head - Video
Individual Credits:	Gerson Pearson - Associate Group Head - Video and Mixed reality
Individual Credits:	Vignesh Praveen - Sr. Video Editor and Animator
Individual Credits:	Rahul Sharma - Senior Lead Developer
Individual Credits:	Shreya Vivek Arora - Sr. Visualizer
Individual Credits:	Karishma Changroth - Group Account Director
Individual Credits:	Anjali Thomas - Senior Account Manager
Individual Credits:	Binaifer Dulani - Creative Director - copy